Brand Loyalty is a prize to each successful organisation and arises from a good, healthy relationship with the consumer. Here at Bloom, we help you better understand what satisfies your customers while also providing solutions for you to build better rapport and keep Customer Satisfaction on track.

Bloom provides B2B market research and competitive intelligence services in Malta. We provide an insightful strategic analysis through high quality and sophisticated quantitative and qualitative research techniques. Our services include market opportunities studies and innovations as well as testing new market strategies and brand analysis.

Each study is tailor-made taking into consideration each client’s personal requirements, so as to generate and attain the most accurate results possible. Whether the case calls for a survey, phone interviews, mystery shopping, an online panel or even consumer panels, we provide our clients with what they need to get the information they require.

Research has shown that employee satisfaction is directly related to customer satisfaction. We interview our client’s employees and find out how their work experience is going and how it can be made better. Keeping staff happy keeps customers happy, so it is in the best interests of the owner to keep their employees happy.

A focus group is a form of research that delves deep into consumers opinions, beliefs and attitudes towards the research subject be it a product, a service, packaging or even a concept. A group of people are gathered together and with the help of a group moderator discuss and brainstorm a subject. Through this in depth research method a large amount of qualitative date can be collected. Focus groups are an effective data collection tool for product development, which a is an important part of business success.

In-depth interviews are a very useful qualitative data collection technique that can be used for a variety of purposes, including needs assessment, issue identification and strategic planning. In-depth interviews are most appropriate for situations in which our clients require depth of information from relatively few people as opposed to a large number of people.

Mystery shopping is a good way to see how employees behave when they are left on their own. It is also very good to judge how well a shop is being run. The idea of mystery shopping is that a research company sends a researcher to a clients shop. The researcher is dressed casually and pretends to be a normal customer. While going about a normal shopping experience the researcher analyses the quality of all the aspects of the shop and lists them down. The report of what went on is given to the client so they can aim to better their outlets.

Online panels are growing in popularity through the innovation of the Internet. Panelists are contacted via e-mail when new surveys come in and are asked to fill them out. This Quantitative Research method can also be used in combination with or sometimes to substitute more traditional survey methods such as face-to-face surveys. The Bloom Research panel complies with the ESOMAR28 questions guidelines for online panel providers.

Bloom Research specialises in social and opinion qualitative and quantitative research. Our team brings vast experience in economic and social policies, health care policy and multi-country studies.